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1

Creating Effective Online Customer Experiences

Bleier, Alexander, Harmeling, Colleen M., Palmatier, Robert W.

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 555 KB

english, 2018

2

Toward a theory of customer engagement marketing

Harmeling, Colleen M., Moffett, Jordan W., Arnold, Mark J., Carlson, Brad D.

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 754 KB

english, 2017

3

Customer Engagement Marketing || Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 347 KB

english, 2018

4

Customer Engagement Marketing || Customer Engagement Through Personalization and Customization

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 349 KB

english, 2018

5

Customer Engagement Marketing || If You Build It Right, They Will Engage: A Study of Antecedent Conditions of Customer Engagement

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 522 KB

english, 2018

6

Customer inertia marketing

Henderson, Conor M., Steinhoff, Lena, Harmeling, Colleen M., Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Year:

2020

File:

PDF, 957 KB

2020

7

Transformational Relationship Events

Harmeling, Colleen M., Palmatier, Robert W., Houston, Mark B., Arnold, Mark J., Samaha, Stephen A.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 4.09 MB

english, 2015

8

Customer Engagement Marketing || Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 352 KB

english, 2018

9

Beyond anger: A deeper look at consumer animosity

Harmeling, Colleen M, Magnusson, Peter, Singh, Nitish

Journal:

Journal of International Business Studies

Year:

2015

Language:

english

File:

PDF, 348 KB

english, 2015

10

Customer Engagement Marketing || From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 361 KB

english, 2018

11

Customer Engagement Marketing || Measuring and Managing Customer Engagement Value Through the Customer Journey

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 277 KB

english, 2018

12

Group Marketing: Theory, Mechanisms, and Dynamics

Harmeling, Colleen M., Palmatier, Robert W., Fang, Eric (Er), Wang, Dainwen

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 2.78 MB

english, 2017

13

Customer Engagement Marketing || Creating Stronger Brands Through Consumer Experience and Engagement

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 296 KB

english, 2018

14

Customer Engagement Marketing || The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 243 KB

english, 2018

15

Customer Engagement Marketing || Multi-tier Loyalty Programs to Stimulate Customer Engagement

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

16

Customer Engagement Marketing || Managing Product Returns Within the Customer Value Framework

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 358 KB

english, 2018

17

Customer Engagement Marketing ||

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 4.42 MB

english, 2018

18

EXPRESS: Marketing, Through the Eyes of the Stigmatized

Harmeling, Colleen M., Mende, Martin, Scott, Maura L., Palmatier, Robert W.

Journal:

Journal of Marketing Research

Year:

2020

File:

PDF, 4.65 MB

2020

19

COMPILATION OF MEASURED NUTRIENT LOAD DATA FOR AGRICULTURAL LAND USES IN THE UNITED STATES

Daren Harmel, Steve Potter, Pamela Casebolt, Ken Reckhow, Colleen Green, Rick Haney

Journal:

JAWRA Journal of the American Water Resources Association

Year:

2006

Language:

english

File:

PDF, 845 KB

english, 2006

20

Customer Engagement Marketing || Customer Engagement Marketing

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 498 KB

english, 2018

21

Customer Engagement Marketing || The Emotional Engagement Paradox

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 312 KB

english, 2018

22

Customer Engagement Marketing || Customer Engagement and Employee Engagement: A Research Review and Agenda

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 364 KB

english, 2018

23

Customer Engagement Marketing || Conclusion: Informing Customer Engagement Marketing and Future Research

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Year:

2018

Language:

english

File:

PDF, 242 KB

english, 2018